EMA »3Jane«, neue Single

EMA

»Verfremdung ist eine moderne Krankheit«, sagt EMA und hat mit »3Jane« einen Song über den Kontrollverlust über ihres digitales Abbild geschrieben.

Wer soziale Medien benutzt, der ist auch der ständigen Überwachung durch seine Freunde und Follower ausgesetzt. Wer darüber hinaus noch eine gewisse Prominenz besitzt, ist auch in der Öffentlichkeit vor keiner Smartphonekamera sicher. Hinzu kommt, dass das eigene Schaffen, die eigenen Aussagen und die eigenen Pressefotos re-kontextualisiert und neu interpretiert werden – meistens nicht zum eigenen Vorteil.

Es sind diese Probleme, mit denen sich EMA in »3Jane«, dem neuen Song aus ihrer zweiten LP The Future's Void, das nächste Woche von City Slang veröffentlicht wird, auseinandersetzt. »Ich schäme mich ein bisschen dafür, das Album zu veröffentlichen«, sagt die Künstlerin im Interview für die aktuelle SPEX-Ausgabe (Shop): Sehr viel hat sie preisgegeben, über sich selbst, über ihre Verhaltensweisen und Zugänge. Es ist der Soundtrack für die Vorstufe zum Neuen Spiel geworden.

SPEX präsentiert EMA im Mai auf Tour. Nachfolgend alle Termine, der Songstream und ein Statement, welches sie zu »3Jane« geschrieben hat:

No one was really ever that mean to me on the internet. I never had that "thing" that happens when you wake up one morning and somehow your life is ruined because a mortifying picture goes viral or a "funny" tweet becomes horribly misread. Sure, there were bitchy things in the comments of videos, but organized trolls never unleashed a wave of death threats on me, and only a few people suggested that I kill myself.

So the internet never actually did that to me. But it did that to somebody. And now we all have this stupid crippling fear that someday it will happen to us. And the likelihood increases as you move from relative obscurity to becoming more broadly visible on the internet. There are more cameras on you, more chances to be quoted saying something stupid, and more people out there who relish seeing successful people disgraced and dethroned.

Do you have that fear yet? Do you want it?

Another thing that really fucked me up is that somewhere along the way I feel like I lost control of my image. I feel very confident in making the music I want to make, but I'm not a Mouseketeer. I can try to do it all myself but I run out of time. I don't know how to pose for a photographer and sometimes when I'm in front of somebody else's camera I don't know what to do. So I would do the thing that I had seen before a million times in fashion mags and advertisements because I wanted to do a "good job." And little by little, these pictures became more sexy and pouty until I didn't recognize myself anymore. And those images went all around, and the bold-faced pull quotes from articles that didn't quite get it right were right there next to the too sexy images until they became a thing both separate from me and also made up of me. I got weird disassociation. I got a weird neuromancer and I dyed my hair black and unplugged.

Disassociation is a modern disease

I didn't set out to write this song and I didn't know when I wrote it a year ago that right now it would be ok to talk about the internet, because at the time it felt forbidden and shameful to talk about. It just all came out in a flood, a stream of consciousness. And I'm still kind of self-conscious that I said those things out loud. But I don't think these feelings are unique to me, and I often find that the things that scare and embarrass you are the things that are worth saying.

At the end of the day all I can really do is tell the truth, the truth of what happened and how it made me feel. And if at that point, if you wanna call me a cunt in the youtube comments, that's on you.

PS –so i wanted this missive to be perfect but instead i kind of just partied IRL. I found myself suddenly with friends and we are imbibing and watching funny videos and laughing. So that's why this post is a little raw. And I think I'm ok with that.

SPEX präsentiert EMA live
21.05. Hamburg – Uebel & Gefährlich
22.05. Köln – Blue Shell
23.05. Berlin – Prince Charles
Außerdem:
28.05. Zürich – Bogen